For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. ResponsiveAds‘ insight: What is native advertising, and what does it mean for publishers? Digiday recently asked publishers for their definitions of “native advertising.” Answers ranged from – it’s still being defined to creating an advertising …
In a recent article in Mediapost by Joe Mandese titled “Real Time + Real World = Real World Retargeting” , he talks about what happens when real-time marketing meets the real world… he is not just talking about mobile, which is an obvious means of serving ads to people based on their geographic proximities, he is …
” For those applications that are best served by presenting all of the same content to users regardless of device, responsive design is the best way we currently have to accomplish it. Responsive design does require a fundamental change in the design/development process for many organizations, but should—in the end—provide a better customer experience. Responsive …
By hooking displays to a network, users can send video from their devices to any available screen. Read this article by Stephen Shankland on CNET News. ResponsiveAds’ insight: …. Just when we thought that software took “all of the steam”. The hardware industry is also getting very innovated with multi-screen services and offerings. This is quite …
Mobilizing nimbly for events like the Super Bowl is one challenge, but building teams to efficiently create content is another. “I think this speaks to the need to systematize [brands’] social content creation,” said Noah Brier, CEO of Percolate. “They’re not going to need to tweet every single moment, but for the big ones they’re …
Why we need to forget the idea of a mobile Internet and start thinking about how to create seamless online communications instead, irrespective of device. ResponsiveAds’ insight: Responsive web design enables us to have one Internet with multiple views. The idea of a mobile Internet went out the window when the dotmobi (.mobi) domain did …
“Let the automation do what it does best,” Andrew Casale, vice president of strategy at Casale Media, says, which is analyzing data. However, the automation can’t measure and analyze everything. Casale says, “[Buyers will say], ‘We still want to speak to you. Tell us about yourself. Tell us why you belong in the mix.’ And …
“Online companies are collecting massive amounts of information, often without consumers’ knowledge or consent…My bill gives consumers the opportunity to simply say ‘no thank you’ to anyone and everyone collecting their online information. Period.” — Sen. Jay Rockefeller, D-W. Va. ResponsiveAds’ insight: Sen. Jay Rockefeller of West Virginia is re-introducing the Do Not Track Act, …
Facebook has announced that it has agreed to buy Atlas Advertiser Suite from Microsoft. Atlas is a platform that advertisers and agencies use to plan, manage, track and optimize their digital marketing. ResponsiveAd‘s insight: We have Dart, OpenAdStream, OpenX, Microsoft Advertising, AdTech (AOL) and Yahoo! as the main ad servers in the market today, so it …
“Perhaps the definition of scale is the quality of advertising produced and the impact of the experience. Native means premium, which means cost. It’s not about getting a deal. Those that position themselves this way are going to charge more and perhaps rightfully so.” — Appssavvy CEO Chris Cunningham ResponsiveAds’ insight: “What is native advertising?” …
