Hindsight
Hindsight is a technology company that moves beyond the boundaries of traditional contextual advertising to leverage contextual intelligence to make smarter, intuitive ads that meld into the content around them, driving the flexibility and results that advertisers and publishers need. Our Last Mile Contextual DCO leverages our proprietary NLP technology and dynamically changes brand 'call to action' to flow with each corresponding article and adapt to the main topic or entities that relate to that vertical. So think artist/song optimization for music, team/player optimization of sports, company/ticker optimization for finance, exercise optimization for fitness, etc.