Facebook to Buy Ad-Serving Company — Who Will Be Next?

By Elisa Rivero

Facebook has announced that it has agreed to buy Atlas Advertiser Suite from Microsoft. Atlas is a platform that advertisers and agencies use to plan, manage, track and optimize their digital marketing.

ResponsiveAd‘s insight:
We have Dart, OpenAdStream, OpenX, Microsoft Advertising, AdTech (AOL) and Yahoo! as the main ad servers in the market today, so it was not surprising to see Facebook enter this market.

What do you think? Will this trend domino? Will Twitter get an ad server? Pinterest?

See on www.insidefacebook.com

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