Ad Blocking Breaks Core Publisher-Monetization Strategies Chrome Heavy has been introduced to help publishers, but in reality, it has limited their rich-media ad strategies and revenue. One core revenue strategy for many publishers for the past year has been selling video walls and webpage takeovers at a premium. A standard programmatic ad has a mere …
Thank you all for a great 2020. As we come on the heels of an extraordinary year, I hope you and those you care about are well. The words unprecedented, challenging, tough has been used constantly in the past 12 months. But, I would say that it has also been a time of resilience, fortitude, …
When designing very large edge-to-edge (max-width, fixed-height) HTML5 banners especially fluid and flexible ones, there is always a concern about the size of the ad and the performance. At ResponsiveAds we have looked at this for a decade with over 50,000 campaigns and have seen a clear pattern in overall performance. If the k-weights are …
Google has recently made an announcement that they will be launching the HEAVY ADS initiative at the end of August. There has been a flurry of coverage and many publishers have been caught off guard. At ResponsiveAds we look to enable the design and delivery of the best performing fluid creative from the standpoint of …
This is part of many articles that we will discuss and shape the conversation on how Users need to be in control. With the launch of Google’s Chrome Ad Blocker on Feb 15, 2018, it is clear that that is the direction Google is going; to give users full control over advertising. In this article …
At ResponsiveAds our mission is to make it fast and easy to produce awesome creative that users want. How do you do that in a world where ad blockers are becoming mainstream. As the free web has been built by a business model of advertising, sponsored and marketing content it is hard to believe that …
1/15/2018 – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs) and Google’s end-user power play by taking control over Ad Blocking (Chrome with Adblock Feb 15th 2018) …
Google seems to throw last-minute changes on us. In April, the tech giant changed its algorithm so websites that use responsive web design or have a separate mobile site come up first when searching on mobile devices. In fact, software developer Moovweb conducted a study since “Mobilegeddon” was implemented to see how the algorithm change …
In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points. 1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally unlocking advertising spend on mobile devices. 2) More sequential messaging. Cross-device tracking highlights the power of using sequential messaging across devices. 3) Better media mix. Cross-channel attribution …
See on Scoop.it – Responsive Advertising Clearly, everyone and their dog is thinking mobile first these days. But what’s more interesting in the survey is that the majority of developers aren’t looking to iOS or Android to do so. ResponsiveDaily‘s insight: Wouldn’t be great that any HTML5 App could now be embedded into an ad …
