May the Fourth Be Full-Bleed: Harnessing the Force of IP in Programmatic Advertising

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Chameleon or Fruit? Publisher’s Integrated Ad Strategy Challenges

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Cross-Device Tracking Will Expand Mobile Advertising, hence the Responsive Creative

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(Screen) Size Matters: Is Responsive Web Design the Solution for Changing Screen Size Use?

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Is Native Advertising Blurring the Line Between Content and Advertising?

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Facebook’s Phone Could Mean FREE Cell Phone Minutes? User Opt-in Mobile Advertising?

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Should Publishers Implement Facebook Exchange?

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Why is ResponsiveAds the Answer for Native Advertising?

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Senator Rockefeller’s ‘Do Not Track’ Campaign

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Responsive Advertising = Native Advertising + Scale

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