by Matt | Mar 22, 2013 | Blog, media buying, Responsive Ads, Responsive Advertising, Responsive Web Design
While the majority of advertisers still have not used FBX, the social network’s real-time bidding exchange for serving retargeted ads, data shows Facebook is taking an ever-greater share of these impressions. See on www.emarketer.com Facebook Exchange (FBX), the...
by Matt | Mar 22, 2013 | Blog, Responsive Ads, Responsive Advertising
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. ResponsiveAds’ insight: What is native advertising, and what does it mean for publishers? Digiday recently asked publishers...
by Matt | Mar 13, 2013 | Blog, Location based Ads, Real-time advertising
In a recent article in Mediapost by Joe Mandese titled “Real Time + Real World = Real World Retargeting” , he talks about what happens when real-time marketing meets the real world….. he is not just talking about mobile, which is an obvious means of...
by Matt | Mar 9, 2013 | Blog, Responsive Web Design
” For those applications that are best served by presenting all of the same content to users regardless of device, responsive design is the best way we currently have to accomplish it. Responsive design does require a fundamental change in the design/development...
by Matt | Mar 6, 2013 | Blog
By hooking displays to a network, users can send video from their devices to any available screen. Read this article by Stephen Shankland on CNET News. ResponsiveAds’ insight: …. Just when we thought that software took “all of the steam”. The...
