At ResponsiveAds our mission is to make it fast and easy to produce awesome creative that users want.  How do you do that in a world where ad blockers are becoming mainstream. As the free web has been built by a business model of advertising, sponsored and marketing content it is hard to believe that …
1/15/2018  – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated  from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs)  and Google’s end-user power play by taking control over Ad Blocking  (Chrome with Adblock Feb 15th 2018) …
Google seems to throw last-minute changes on us. In April, the tech giant changed its algorithm so websites that use responsive web design or have a separate mobile site come up first when searching on mobile devices. In fact, software developer Moovweb conducted a study since “Mobilegeddon” was implemented to see how the algorithm change …
In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points. 1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally unlocking advertising spend on mobile devices. 2) More sequential messaging. Cross-device tracking highlights the power of using sequential messaging across devices. 3) Better media mix. Cross-channel attribution …
See on Scoop.it – Responsive Advertising Clearly, everyone and their dog is thinking mobile first these days. But what’s more interesting in the survey is that the majority of developers aren’t looking to iOS or Android to do so. ResponsiveDaily‘s insight: Wouldn’t be great that any HTML5 App could now be embedded into an ad …

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