People are increasingly using larger screens at home and work, and more and more people are replacing laptops with tablets. These changes illustrate how important it is for publishers to embrace Responsive Web Design and Responsive Advertising solutions. According to a report from research firm IDC, sales of desktop and laptop PC computers dropped a …
Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately… ResponsiveAd‘s insight: When we think of Responsive Ads,  we do not think of them as only responsive to the device size and shape as in Responsive Web Design, but responsive to the context of places, things …
The Minneapolis newspaper is a publisher that has embraced the world of automated ad buying. ResponsiveDaily‘s insight: This seems to be the growing trend for publishers that can not maintain their ad sales teams.  They have found a balance and leveraged the private marketplace to do so. “Programmatic for me becomes a way for me …
We were mentioned in this article…. DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY? Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile …
On March 26, Paul Adams (@Padday), global head of brand design at Facebook, sent out this tweet: There is no difference between content and advertising. Advertising IS content. Some of it is great, some of it isn't. That's it. — Paul Adams (@Padday) March 26, 2013 This post triggered a controversial discussion on Twitter over …