Spooky, Smart, and On-Brand: A Look Inside Our Halloween Ad Template
By Gene Keenan
How ResponsiveAds helps build on-brand custom ads
Every brand has its own identity and seasonal moments like Halloween are the perfect chance to show it off. This year, we used our own ResponsiveAds editor to create a spooky, scroll-stopping ad that brings brand storytelling to life, complete with custom animations, videos and on-brand design.
The Idea
We wanted to demonstrate how brands can use our editor to go beyond static banners.
The idea was simple: create a Halloween ad that’s not just themed…but truly branded. Every element, from colours to transitions, can reflect a unique visual identity while still being adaptable across formats and placements.
Every brand is unique and every ad should reflect that. With our editor, you can start from a single template and make it entirely your own. It’s built to let you showcase your product, personality and brand identity, all while adding dynamic animations and interactive elements with no code required.
About the Template: The Masthead Scroll-up
The Halloween ads were built using our Masthead Scroll-up template. This template has a high-impact digital display format designed for maximum visibility and brand awareness.
This format typically appears at the top of a webpage or mobile app and scrolls as users engage with content, making it ideal for attention-grabbing seasonal or branded campaigns.
Why this format works:
- High Visibility: Positioned at the top of the page, ensuring 100% view ability and strong recall
- Smooth User Interaction: The scroll-up motion creates a natural transition that draws attention without interrupting the browsing experience
- Perfect for Branding: Ideal for storytelling and awareness campaigns, letting brands lead with visuals, videos and key messages.
Format Details:
- Desktop: 4×1 | 10×1 (1800×450 | 1800×180)
- Mobile: 16×9 | 6×1 (800×450 | 800×133)
- AdOps: 1×1, OOP Top Slot
By using this template, we wanted to show how brands can create immersive, interactive experiences right from the very first scroll.
The Results speak for themselves:
What makes it special?
Each template in our editor comes with a unique set of features and showcases. This spooky template has the following:
- Full Customization: Every element (from background images to fonts) can be edited to match brand guidelines
- Video Integration: Add motion and storytelling power directly in the creative
- Animated Transitions: Subtle fades, slides or reveals bring the ad to life without needing a developer or an additional software
- Interactive CTA’s: Encourage clicks with responsive buttons and dynamic effects
- Responsive Scaling: Automatically adapts across devices and placements
How you can make it unique
We used this template to celebrate Halloween by designing two distinct ad concepts, each representing a different brand identity. The goal was to show just how customisable the template can be, letting every brand infuse its own character and style, while keeping the seasonal visuals.
Product Facing:
The first example features fade-ins, bounce effects and a promotional video that highlights the brand’s vision and personality. It takes a product-facing approach, showcasing the featured product items while incorporating brand elements like the logo, perfect for brands looking to put their hero products in the spotlight.
Brand Messaging
The second focuses on branding, messaging and offers, placing the brand identities at the forefront. It captures the overall vibe through themed video elements and smooth transition animations, tying everything together in a cohesive, on-brand experiences.
Each version demonstrates a unique way to adapt the same template, keeping the spooky Halloween theme alive while staying authentic to each brand.
A peak (a-boo) behind the scenes
The ad was built entirely within our no-code editor — no external animation software or development needed. With customisation features and live-updating previews, it sped up the usual time taken to bring the concept to life.
Where your brand comes in
Seasonal campaigns are an opportunity to stand out. But creating on-brand, animated experiences often takes time and resources. With the ResponsiveAds Editor, marketers and designers can create rich, interactive ads that look and feel like their brand — without needing to write a single line of code.
Whether it’s Halloween, the holidays, or your next big campaign — you can build ads that match your brand’s story perfectly. Explore our Halloween template or start creating your own today.
Sign up now to create your own
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