ResponsiveAds: Powering Creative Infrastructure for Media Networks: Introducing the Fluid 250

In increasingly automated media buying, rich media vendors like Kargo, Undertone, PadSquad, and GumGum have achieved success by combining high-impact creative formats with bundled media. These companies operate primarily as media networks, selling premium inventory alongside eye-catching ad experiences, often built with third-party creative tools.

ResponsiveAds takes a different path. We’re not a media network. We’re the creative infrastructure behind high-impact advertising, enabling media networks, publishers, and brands to scale premium formats without giving up control, speed, or efficiency.

With the launch of the Fluid 250™, we’re elevating these networks’ offerings without disrupting their operations.

What Makes ResponsiveAds Different? 

We Power, Not Compete

Instead of trying to replace media networks, ResponsiveAds is designed to enhance them. Our technology can plug into any existing workflow, enabling partners to offer richer, more adaptive creatives with the formats they already sell.

Whether it’s Kargo, GumGum, or PadSquad, our tech can augment their offering, increase creative flexibility, and reduce production time and cost. 

Fluid Creative Technology

ResponsiveAds developed the Fluid 250™ and other screen-adaptive ad units that conform to any layout or screen without relying on rigid IAB templates or fixed-width formats.

Media-first networks often still rely on standard interstitials or large display units like 970x250s. With just one tag, we turn those into adaptive canvases. 

Creative Agility for Everyone

Through our self-serve studio, media networks, agencies, or advertisers can design and version creative on the fly with built-in localization, animation, and multiple format variations.

No more waiting on managed service teams or production bottlenecks. We empower our partners to move faster. 

Built to Plug In Anywhere

ResponsiveAds is agnostic to where the media is bought. Our units work across the stack, whether programmatic direct, PMP, SSP, DSP, or direct publisher placements.

That means our creative tech can be a value driver for anyone, from publishers and media networks to agencies and brands. 

Performance Without the Premium

With interaction rates reaching 20-40% on mobile and large-format canvases, our Fluid units rival the best rich media without media markups or locked-in deals.

We enable performance without the overhead. 

The Fluid 250™: Elevating the Ecosystem

The Fluid 250™ is our flagship format, a full-bleed, responsive canvas that transforms the 970×250 slot into a powerful, adaptive creative experience. It’s not just an ad unit; it’s an infrastructure upgrade.

Here’s why networks and buyers are excited about it:

• Programmatic-Ready: Runs across almost any DSP, SSP, or publisher integration.

• Single-Tag Deployment: One tag supports all screen sizes, so there is no re-trafficking.

• Self-Serve or Managed: Use it out of the box or customize it with our team.

• Creative Refresh Without Fees: Swap creative mid-flight with no extra cost.

• Publisher-Friendly: No code or layout changes are required; drop the tag

Demos of the Fluid 250 in Action

• PMC- NBA IBV Large-format ad experience with responsive scaling

• Essentially Sports – CHURCH’S STATIC Static unit transformed into a dynamic placement.

Bottom Line: We Help Everyone Win

ResponsiveAds is here to empower, not displace, the networks, DSPs, and publishers already leading in the rich media space. By licensing our creative tech or using our formats, they can improve their offering, reduce the cost of production, and scale premium experiences faster than ever.