Holiday-Themed Ad Games That Make Display Ads Impossible to Ignore
By Elisa Rivero
The holidays are one of the most competitive moments of the year for display advertising. Budgets go up, expectations rise — and attention spans get shorter.
How do you stand out without overcomplicating production or sacrificing performance?
Turning a Festive Story Into a Brand-Ready Card Game
One of the concepts we’re most excited about this season is a customizable holiday card game — built to show how any brand can transform its identity into an interactive experience.
Every card in the game is designed to adapt to a brand’s world — from visuals and messaging to the mechanics themselves. That means:
Card designs that reflect your brand look and feel
Game logic that supports different campaign goals
A flexible structure that works across industries, not just retail
For design leads, it’s a framework that encourages creativity without starting from zero. The system is there; the brand brings it to life
Turning Product Discovery Into a Game With a Claw Machine Ad
Another holiday-ready format we built reimagines product discovery as play through a claw machine-style interactive ad.
Users are invited to “grab” an item, and the moment they do, the product takes center stage — complete with a direct shopping link. It’s simple, intuitive, and immediately rewarding.
This format is especially effective for brands that want their products front and center while still delivering a memorable experience. Instead of passively scrolling past a product image, users actively engage with it, driving:
Curiosity through interaction
Strong visual focus on the product
Clear paths to click and shop
Turning Seasonal Ideas Into Scalable Creative
Holiday campaigns move fast. The formats you choose need to scale just as quickly.
That’s why these ad games — especially modular formats like the card game and claw machine — are built with reuse in mind. A holiday theme can evolve into evergreen product discovery, launches, or brand storytelling long after the season ends.
Because great interactive ideas shouldn’t be one-season wonders.
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