Today is Apple’s day, so let’s leave Google to the side for now. It is well known that mobile has created a crisis in advertising. Although the industry can see how the correlation of location-based data with social and other data sources can lead to highly targeted and relavent advertising, the reality has been that …
IAB just released an overview white paper into Responsive Web Design (RWD) titled “Responsive Design and Ad Creative: An IAB Perspective” as an effort to foster better understanding of this new exciting trend in web development. The big challenge for publishers embracing RWD is how to setup advertising on a web site that has dynamic …
The event was fluff which is a shame because publishers face a real pickle: how can they reclaim lost desktop dollars as readers move to mobile? For now, the problem is that many ad buyers think that mobile screens are too small for effective advertising while, at the same time, consumers find mobile ads invasive. …
The world has become so much advanced and at the same time things have become very easy and convenient. New technologies have been invented to provide people every type of comfort they want. See on designmodo.com
The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random Spray and Pray ads generally don’t. See on online.wsj.com
A responsive 3D menu concept for a restaurant website. The idea is to show the menu as a folded flyer and unfold it in order to show the menu items. See on tympanus.net
This tutorial provides a fundamental understanding of the technical concepts involved in responsive web design, so you can make informed content decisions. See on www.contentmarketinginstitute.com
We were asked to write an article for NetMagazine about Responsive Advertising. We ended up calling it the “State of Responsive Advertising”, but it is really an Advertising 101 for Responsive Web Design overview. I know it was a bit long, but we had a lot to say! We are looking forward to getting …
Come and see us at Responsive MXM , April 24th,2012 @IAB Ad Labs
My ears have been ringing these days from dedicated mobile platform providers trying to cling-on to the last decade and disprove the power of Responsive Web Design for mobile. There is a lot out there on designing from a “mobile first” methodology with RWD, but generally speaking we are believers that RWD is generally better …
