Fully-Fluid™: Elevate Your Shopping Experience with Augmented Reality (AR) Ads for Day of the Dead
By Elisa Rivero
Ad of the week for October 31, 2023: High-Impact AR Wearable
In a groundbreaking collaboration, ResponsiveAds and AR specialist DeepAR have joined forces to unveil an innovative Augmented Reality (AR) shopping experience just in time for the Day of the Dead. This partnership introduces Face AR and Body AR Virtual Try On (VTO) templates, available in ResponsiveAds’ Creative Marketplace, promising a transformative experience for shoppers in the upcoming Q4 holiday season.
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The AR Revolution in Shopping:
Augmented Reality is set to revolutionize the way consumers engage with products, particularly in the apparel, beauty, fashion, and luxury sectors. Through Face AR and Body AR Virtual Try On, customers can now virtually try on products, providing brands with a powerful promotional tool that not only leads to higher purchase rates but also reduces the rate of returns.
ResponsiveAds’ Technological Edge:
ResponsiveAds brings its cutting-edge Fully-Fluid™ technology to shopping ads, boosting engagement by an astounding twentyfold. This technology ensures unparalleled speed and efficiency, creating a universal ad unit that enhances the shopping experience.
DeepAR’s Realism and Precision:
DeepAR’s AR technology sets a new standard in realism for 3D models, loading performance, and precision in facial, body tracking, and fitting. This innovation ensures a lifelike experience for customers trying on products, ultimately leading to more confident purchasing decisions.
Enriched Ad Experiences:
The collaboration between ResponsiveAds and DeepAR enriches the ad experience for consumers, brands, and publishers. This translates to higher engagement and increased purchases, ultimately benefiting all stakeholders involved.
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