Should Publishers Implement Facebook Exchange?

While the majority of advertisers still have not used FBX, the social network’s real-time bidding exchange for serving retargeted ads, data shows Facebook is taking an ever-greater share of these impressions. See on www.emarketer.com Facebook Exchange (FBX), the real-time bidding platform that launched in 2012, partners with retargeting companies such as AdRoll to let advertisers […]

Why is ResponsiveAds the Answer for Native Advertising?

For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. ResponsiveAds‘ insight: What is native advertising, and what does it mean for publishers? Digiday recently asked publishers for their definitions of “native advertising.” Answers ranged from – it’s still being defined to creating an advertising […]

Senator Rockefeller’s ‘Do Not Track’ Campaign

“Online companies are collecting massive amounts of information, often without consumers’ knowledge or consent…My bill gives consumers the opportunity to simply say ‘no thank you’ to anyone and everyone collecting their online information. Period.” — Sen. Jay Rockefeller, D-W. Va. ResponsiveAds’ insight: Sen. Jay Rockefeller of West Virginia is re-introducing the Do Not Track Act, […]

Responsive Advertising = Native Advertising + Scale

“Perhaps the definition of scale is the quality of advertising produced and the impact of the experience. Native means premium, which means cost. It’s not about getting a deal. Those that position themselves this way are going to charge more and perhaps rightfully so.” — Appssavvy CEO Chris Cunningham ResponsiveAds’ insight: “What is native advertising?” […]

4 Ways Publishers Can Convince Advertisers That HTML5 Responsive Ads are a Better Value

Recently, in some of our customer implementations we were able to see several clear ways for publishers to communicate the value proposition to their advertisers. When publishers with direct sales switch their websites to responsive design, they need to create – or have created — HTML5 responsive ads for businesses and media buyers. Those advertisers […]