Facebook has announced that it has agreed to buy Atlas Advertiser Suite from Microsoft. Atlas is a platform that advertisers and agencies use to plan, manage, track and optimize their digital marketing. ResponsiveAd‘s insight: We have Dart, OpenAdStream, OpenX, Microsoft Advertising, AdTech (AOL) and Yahoo! as the main ad servers in the market today, so it …
“Perhaps the definition of scale is the quality of advertising produced and the impact of the experience. Native means premium, which means cost. It’s not about getting a deal. Those that position themselves this way are going to charge more and perhaps rightfully so.” — Appssavvy CEO Chris Cunningham ResponsiveAds’ insight: “What is native advertising?” …
Would it be convenient to get Responsive location based ads in your Free New York Times digital newspaper in Starbucks? Fans of The New York Times will be pleased to hear that starting today, you can read up to 15 articles for free on NYTimes.com whenever you connect to the Internet in Starbucks.  Coffee … Just when …
Mozilla previewed the first commercial build of its Firefox OS and announced several operator and smartphone rollout plans on Sunday at Mobile World Congress.  See on www.computerworlduk.com What makes this such an amazing discussion is that now more then a dozen mobile operators and the a variety of major manufactures such as LG, Huawei are bringing this …
Recently, in some of our customer implementations we were able to see several clear ways for publishers to communicate the value proposition to their advertisers. When publishers with direct sales switch their websites to responsive design, they need to create – or have created — HTML5 responsive ads for businesses and media buyers. Those advertisers …