It is week 34 (Friday August 26, 2022). As we get close to winding down the summer, an exciting Responsive Ad to show is one of the most engaging of the categories — Playable Ads What are Playable Ads? They are micro-games or apps that offer enjoyment, satisfaction and joy to complete. What makes them …
2022 is becoming the year of privacy-based advertising. Over the last year, the entire advertising industry from buyer to the seller has been in somewhat of a panic mode as the 3rd party cookie is being deprecated and Google announced its rollout of FloC (Federated Learning of Cohorts). No matter how the industry was getting …
Is it a hidden secret that Apple has a big advertising business? Apple recently reported record advertising revenues for its first fiscal quarter, which ended Dec. 25, 2021. Even though Apple does not break out its advertising sales, it reported that its overall services operations are at a record high. This includes advertising via App …
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