Fully-Fluid™ Friday: Countdown Clock Ad

By Elisa Rivero

Ad of the week for January 17, 2023:

As part of your New Year’s advertising strategy, here is a great new one to add to the list: Rethink your display ads with big beautiful high-impact creative for product launches, key events, or sharing special dates with your community. For this, there is nothing better than to launch a creative that drives “curiosity” and “anticipation”.
Studies have shown time and time again that people love things they don’t know about. They’re intrigued by what it could be and how it might benefit them. This is why successful product launches always involve some form of mystery or suspense – something that makes people want to learn more (and buy the product!).
This is why for the ad of the week in the New Year, we thought the simple “Count-Down Clock” component that triggers a surprise. Here are some examples of these ad units that were in action recently as an exhibit for the ad of the week.
Happy New Year everybody!

Check out our demos now:

Demo 1

Demo 2

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