What about Responsive Web Design? IAB and MMA “Mobile Phone Creative Guidelines”

By Elisa Rivero

ResponsiveAds insight:
We are excited by the release of the new joint IAB and MMA Mobile Phone  Creative Guidelines.  We have been very active in our participation with these organizations and with our release of both products SWAP and STRETCH  we have worked hard to guarantee compatibility for  responsive web design and  advertising. When delivering HTML5 Advertising across all screens, it is imperative to get the different views in each of the different standards.   ResponsiveAds has been thorough in assuring  that for each of the separated channels such as mobile ( in this case) the creative guidelines are enabled.

See on www.iab.net

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