Fully-Fluid™ Friday: Programmatic Dynamic Sidebar

By Matthew Snyder

It is week 34 (Friday September, 2022).     As we all come back  from holiday, we through we would change focus to Programmatic ads for Q4

What Are Programmatic Dynamic Sidebars

 Most websites have right or left side rails in the design.  Normally there are 160×600 or 300×600 ads in these sidebars.  Occasionally publishers may offer 300×1050.   To the right of these rails, there is an opportunity for a site-skin placement.

The bottom line is that there is a lot of space on the rails and with a fluid unit those sections can be filled dynamically.

Why Responsive Ads for Dynamic Sidebars?

Responsive Ads gives the opportunity to fluid sizes that fill containers. If we see the right rail as a container, it is the perfect format for high-impact footprint.  About 4x bigger that gives a 4x performance lift. 


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