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Tinify

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Smart WebP, PNG and JPEG compression

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Integration

Developed by: Tinify

Support Email: support@tinify.com

About Tinify

TinyPNG uses smart lossy compression techniques to reduce the file size of your WEBP, JPEG and PNG files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size!

Ads have a lot of images, it isn’t just one image. So, if each ad is made up of 30 images, and each image is 3KB, that’s already 90KB. That’s why we use Tinify to drastically bring the size down. Achieving the same level of fidelity in a lightweight size – like 50KB – is great for ad performance.
Matthew Snyder, CEO at ResponsiveAds

Tinify and ResponsiveAds

ResponsiveAds uses Tinify’s API Developer to handle thousands of image compressions without slowdowns. This ensures that ads are as lightweight as possible, so they load quickly on the page and catch people's eyes.