Hindsight is a technology company that moves beyond the boundaries of traditional contextual advertising to leverage contextual intelligence to make smarter, intuitive ads that meld into the content around them, driving the flexibility and results that advertisers and publishers need. Our Last Mile Contextual DCO leverages our proprietary NLP technology and dynamically changes brand 'call to action' to flow with each corresponding article and adapt to the main topic or entities that relate to that vertical. So think artist/song optimization for music, team/player optimization of sports, company/ticker optimization for finance, exercise optimization for fitness, etc.
Hindsight is excited to work with ResponsiveAds to combine Hindsight's Contextual DCO technology with ResponsiveAds innovative ad formats. By optimizing around granular contextual signals, ResponsiveAds flexible and engaging ad format will be that much more effective, especially in a cookieless world.
Optimize ad creative around artists and songs in an article
Optimize ad creative around stocks and companies in articles.
Optimize ad creative around body parts or exercises mentioned in articles.
Optimize ad creative around locations and destinations mentioned in articles.
Optimize ad creative around restaurants, cuisines, and ingredients mentioned in articles.
Optimize ad creative around education topics and classes mentioned in articles.