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Hindsight

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Hindsight is a technology company that moves beyond the boundaries of traditional contextual advertising to leverage contextual intelligence to make smarter, intuitive ads that meld into the content.

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Categories
Contextual
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Component
Resources
Integration

Developed by: Hersh Patel

Support Email: hpatel@hindsightsolutions.net

About Hindsight

Hindsight is a technology company that moves beyond the boundaries of traditional contextual advertising to leverage contextual intelligence to make smarter, intuitive ads that meld into the content around them, driving the flexibility and results that advertisers and publishers need.  Our Last Mile Contextual DCO leverages our proprietary NLP technology and dynamically changes brand 'call to action' to flow with each corresponding article and adapt to the main topic or entities that relate to that vertical. So think artist/song optimization for music, team/player optimization of sports, company/ticker optimization for finance, exercise optimization for fitness, etc. 

“Hindsight Contextual DCO partnered with Responsive Ads native formats power an ad creative strategy that is optimized for design and messaging. By being able to update messaging for our ads to match specific references and entities mentioned in an article, CTR has increased by 5x and averages ~1%+.”
Hersh Patel, Founder & CEO at Hindsight

Hindsight and ResponsiveAds

Hindsight is excited to work with ResponsiveAds to combine Hindsight's Contextual DCO technology with ResponsiveAds innovative ad formats. By optimizing around granular contextual signals, ResponsiveAds flexible and engaging ad format will be that much more effective, especially in a cookieless world.

Media

Music
Sports

Use cases

  • Music Use Case

    Optimize ad creative around artists and songs in an article

  • Financials Use Case

    Optimize ad creative around stocks and companies in articles.

  • Fitness Use Case

    Optimize ad creative around body parts or exercises mentioned in articles.

  • Travel Use Case

    Optimize ad creative around locations and destinations mentioned in articles.

  • Food Services Use Case

    Optimize ad creative around restaurants, cuisines, and ingredients mentioned in articles.

  • Education Use Case

    Optimize ad creative around education topics and classes mentioned in articles.