Emerging from the impact of the COVID-19 pandemic has triggered a need to review the overall monetisation strategy for many online publishers — especially for…
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In the recent IAB/PWC Internet Advertising Report 2021 released in April 2022, digital advertising came in at US$189 billion, and year-over-year growth for total digital ad revenues…
The discussion of in-banner video ads for publishers is not a new topic, so why revisit the topic? In a recent conversation with folks from…
If you were among the 23 million American households that acquired pets during the pandemic, your pet probably has no idea about your “other” life spending hours…
Brands and marketers alike have struggled to come up with a definition for branded content, partly because the industry is constantly changing. At Pressboard, we…
Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert,…
Most of us save for retirement for much of our adult lives. Yet as it gets closer, many of us don’t feel prepared for our…
Perhaps the pandemic has altered your finances, or you’re spooked by the market’s current volatility. Or you’re determined to make the right money moves as…
You know that the pollen in flowers, grasses and weeds can leave you with a runny nose, itchy eyes and scratchy throat, but spending more…
The ability to try on clothes digitally has been a long-term goal that tech companies of all sizes are close to reaching. Here’s why. BY …