The opportunity for local publishers to use contextual ads is enormous. According to a report by GumGum, 61% of ad publishers in the United States use…
Posts published by “ResponsiveAds - Dynamic”
In many ways, Apple’s services (especially Apple News) are a mystery to all publishers looking for extended monetisation techniques. How many true subscribers are there…
The debate continues on the right balance of distributing content marketing, sponsored content, or branded content mixed amongst curated owned and operated local news media…
Emerging from the impact of the COVID-19 pandemic has triggered a need to review the overall monetisation strategy for many online publishers — especially for…
In the recent IAB/PWC Internet Advertising Report 2021 released in April 2022, digital advertising came in at US$189 billion, and year-over-year growth for total digital ad revenues…
The discussion of in-banner video ads for publishers is not a new topic, so why revisit the topic? In a recent conversation with folks from…