For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience.
What is native advertising, and what does it mean for publishers? Digiday recently asked publishers for their definitions of “native advertising.” Answers ranged from – it’s still being defined to creating an advertising experience that doesn’t disrupt what the user is expecting.
We think that ResponsiveAds is the answer for native advertising because:
- It provides the best design of ads onto publisher websites;
- It can be used like The New York Times has designed Riccochet, which was launched last April and allows advertisers to select articles from their archive to attach ads to for a specific period of time. Riccochet provides a unique URL for articles that have these advertisements;
- Incorporating sponsored content allows publishers to incorporate ads “in stream,” eliminating disruption of the reader’s website experience and flowing with the rest of the editorial content; and
- It’s focused on brand marketing versus direct response.
See on www.digiday.com