mobile ads

Cross-Device Tracking Will Expand Mobile Advertising, hence the Responsive Creative

| November 19, 2013

In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points. 1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally unlocking advertising spend on mobile devices. 2) More sequential messaging. Cross-device tracking highlights the power of using sequential messaging across devices. 3) Better media mix. Cross-channel attribution …

Mobile Ads: What Works, What Doesn’t

| September 28, 2012

The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random Spray and Pray ads generally don’t. See on online.wsj.com