Responsive Web Design Provides Just One Internet

Why we need to forget the idea of a mobile Internet and start thinking about how to create seamless online communications instead, irrespective of device.

ResponsiveAds’ insight:

Responsive web design enables us to have one Internet with multiple views. The idea of a mobile Internet went out the window when the dotmobi (.mobi) domain did not go mainstream. Having multiple URLs with m.site, mobile.site or site.com/mobile is just too complicated.

Companies creating mobile sites with hopes of getting indexed in Google for a mobile Internet is great, but the big “wave” is now here with browsers that are just as powerful on mobile as desktop.

Publishers defining their mobile strategy thinking about deploying a separate mobile website should take a harder look at considering a a mobile app and keeping their web strategy Responsive.

With the growth of apps, there might not be a mobile web Internet, but maybe the mobile app ecosystem will become the next new Internet. That might be difficult because all app ecosystems are separated and proprietary.

See on www.smashingmagazine.com

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