In a recent article in Mediapost by Joe Mandese titled “Real Time + Real World = Real World Retargeting” , he talks about what happens when real-time marketing meets the real world….. he is not just talking about mobile, which is an obvious means of serving ads to people based on their geographic proximities, he is talking about good old-fashioned brick-and-mortar.
Read more: Real-Time Retargeting
Great view but I feel it still falls short…. as it is only 2 legs of the stool. To get the balance and strategy right we need the right 3 legs of the conversational marketing approach. Having conversations in silo’s just does not work. There is a continuous stream from screen to screen that begins the interaction that can trigger the next one. Closing the loop for the right a must come with these relevant real time and place with the right honest messages to make this next shift in advertising work.