New York Times can reinvent its future, The Story-Telling of Snow Fall

Share on facebook
Share on twitter
Share on linkedin

“Blame my enteprenurial tendencies, but when I was experiencing Snow Fall, all I could see was stunning brand-advertising opportunities, that went beyond the dumb, commoditized advertising the Times is forced to put on its website. Why not embed a tasteful Land Rover ad or throw in one for Moncler? That is native advertising that actually allows organziations like the Times to live by their ethos and maintain the fidelity of their brand”-  Om Malik

ResponsiveAds comments :

We really see this as an example of where the premium publishers could go to create these holistic story-telling experiences that embed everything in a “native” way.  From content to advertorial to brand integration…   I expect will will see this evolve with conversations and continuing community engagement as the stories progress.

An interesting platform that takes this to a softer more scalable level on a technology side is Circa.   It makes it easy for a community to build around a story.

This is the new shift in premium.

See on gigaom.com

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Chrome Heavy affects ads on every device

Will Your Ads Evade Chrome Heavy’s Ad Blocking?

Season Greetings from ResponsiveAds

Responsive HTML5 Rich Media Display Banner Kweight Optimization Design

Chrome Heavy affects ads on every device

Will Your Ads Evade Chrome Heavy’s Ad Blocking?

Season Greetings from ResponsiveAds

Get Access Today

See why our partners say we are truly Responsive!

Contact Us

ResponsiveAds™ Inc.
115 E 23rd St, 3rd Floor – 1505
New York, NY 10010
Phone +1.646.233.1464
Info@ResponsiveAds.com

ResponsiveAds™ Canada
400-601 W. Broadway
Vancouver, BC, Canada V5Z 4C2

Join our online community

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.