Responsive HTML5 Rich Media Display Banner Kweight Optimization Design

When designing very large edge-to-edge (max-width, fixed-height) HTML5 banners especially fluid and flexible ones, there is always a concern about the size of the ad and the performance. At ResponsiveAds we have looked at this for a decade with over 50,000 campaigns and have seen a clear pattern in overall performance.   If the k-weights are […]

Chameleon or Fruit? Publisher’s Integrated Ad Strategy Challenges

1/15/2018  – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated  from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs)  and Google’s end-user power play by taking control over Ad Blocking  (Chrome with Adblock Feb 15th 2018) […]

MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design

We were mentioned in this article…. DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY? Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile […]

PRESS RELEASE: ResponsiveAds™ Launches New Responsive Web Design Display Banner Advertising Service

Today we are making our STRETCH(tm) product available for private-beta!  Here is the release….. we love connected moments and we wanted to memorialize 12/12/12 @12:12! _______________________________ Now available in private beta, STRETCH™ offer enables publishers, agencies and brands to effectively run the same ad creative in different configurations across desktop, smartphones and tablets. NEW YORK, […]