Responsive HTML5 Rich Media Display Banner Kweight Optimization Design
When designing very large edge-to-edge (max-width, fixed-height) HTML5 banners especially fluid and flexible ones, there is always a concern about the size of the ad and the performance. At ResponsiveAds we have looked at this for a decade with over 50,000 campaigns and have seen a clear pattern in overall performance. If the k-weights are […]
Publisher’s Next 30 days: What to do about the Chrome Ad Blocker Release Feburary 15 2018
At ResponsiveAds our mission is to make it fast and easy to produce awesome creative that users want. How do you do that in a world where ad blockers are becoming mainstream. As the free web has been built by a business model of advertising, sponsored and marketing content it is hard to believe that […]
Chameleon or Fruit? Publisher’s Integrated Ad Strategy Challenges
1/15/2018 – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs) and Google’s end-user power play by taking control over Ad Blocking (Chrome with Adblock Feb 15th 2018) […]
MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design
We were mentioned in this article…. DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY? Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile […]
PRESS RELEASE: ResponsiveAds™ Launches New Responsive Web Design Display Banner Advertising Service
Today we are making our STRETCH(tm) product available for private-beta! Here is the release….. we love connected moments and we wanted to memorialize 12/12/12 @12:12! _______________________________ Now available in private beta, STRETCH™ offer enables publishers, agencies and brands to effectively run the same ad creative in different configurations across desktop, smartphones and tablets. NEW YORK, […]
