Cross-Screen Advertising Offers More Value for Publishers

With the growth in tablets and smartphones, Miller says responsive-designed sites are now table stakes for publishers. ResponsiveAd’s insight: Nieman Journalism Lab recently published a Q&A with Andrew Miller, CEO of The Guardian, on a variety of subjects, including responsive design. In the piece by Justin Ellis, Miller said, “To me, HTML5 or responsive-based is […]

Getting Google AdSense to work in Responsive Web Designed sites

In accordance to the holiday spirit we just made this free and open tool available to enable Google AdSense in Responsive Web Sites. As many of our sign-ups have been asking for a way to fill their remnant inventory with Google AdSense in addition to running their own responsive ad creatives, we decided to create a […]

PRESS RELEASE: ResponsiveAds™ Launches New Responsive Web Design Display Banner Advertising Service

Today we are making our STRETCH(tm) product available for private-beta!  Here is the release….. we love connected moments and we wanted to memorialize 12/12/12 @12:12! _______________________________ Now available in private beta, STRETCH™ offer enables publishers, agencies and brands to effectively run the same ad creative in different configurations across desktop, smartphones and tablets. NEW YORK, […]

ResponsiveAds featured in IAB white paper

IAB just released an overview white paper into Responsive Web Design (RWD) titled “Responsive Design and Ad Creative: An IAB Perspective” as an effort to foster better understanding of this new exciting trend in web development. The big challenge for publishers embracing RWD is how to setup advertising on a web site that has dynamic […]

Our NetMagazine Article: Responsive Web Design and Advertising

We were asked to write an article for NetMagazine about Responsive Advertising.  We ended up calling it the “State of Responsive Advertising”, but it is really an  Advertising 101 for Responsive Web Design overview.   I know it was a bit long, but we had a lot to say! We are looking forward to getting […]