Responsive HTML5 Rich Media Display Banner Kweight Optimization Design

When designing very large edge-to-edge (max-width, fixed-height) HTML5 banners especially fluid and flexible ones, there is always a concern about the size of the ad and the performance. At ResponsiveAds we have looked at this for a decade with over 50,000 campaigns and have seen a clear pattern in overall performance.   If the k-weights are […]

Chrome Heavy & High-Impact Display Ads

  Google has recently made an announcement that they will be launching the HEAVY ADS initiative at the end of August.   There has been a flurry of coverage and many publishers have been caught off guard. At ResponsiveAds we look to enable the design and delivery of the best performing fluid creative from the standpoint […]

Natural Time To Rethink The Banner?

In a great article in the Mediapost,  they highlight some great points around the banner. 1) Think beyond creative Changing creative standards time and again is not enough, no matter how rich the media is. Einstein defined insanity as doing the same thing over and over again and expecting different results. Over the years, we have gone […]

Responsive ad campaign for George by Asda…Responsive to Weather

Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately… ResponsiveAd‘s insight: When we think of Responsive Ads,  we do not think of them as only responsive to the device size and shape as in Responsive Web Design, but responsive to the context of places, things […]

MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design

We were mentioned in this article…. DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY? Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile […]