Natural Time To Rethink The Banner?

In a great article in the Mediapost,  they highlight some great points around the banner. 1) Think beyond creative Changing creative standards time and again is not enough, no matter how rich the media is. Einstein defined insanity as doing the same thing over and over again and expecting different results. Over the years, we have gone […]

Responsive ad campaign for George by Asda…Responsive to Weather

Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately… ResponsiveAd‘s insight: When we think of Responsive Ads,  we do not think of them as only responsive to the device size and shape as in Responsive Web Design, but responsive to the context of places, things […]

MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design

We were mentioned in this article…. DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY? Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile […]

Cross-Screen Advertising Offers More Value for Publishers

With the growth in tablets and smartphones, Miller says responsive-designed sites are now table stakes for publishers. ResponsiveAd’s insight: Nieman Journalism Lab recently published a Q&A with Andrew Miller, CEO of The Guardian, on a variety of subjects, including responsive design. In the piece by Justin Ellis, Miller said, “To me, HTML5 or responsive-based is […]

Getting Google AdSense to work in Responsive Web Designed sites

In accordance to the holiday spirit we just made this free and open tool available to enable Google AdSense in Responsive Web Sites. As many of our sign-ups have been asking for a way to fill their remnant inventory with Google AdSense in addition to running their own responsive ad creatives, we decided to create a […]