Users are in Control: Google allows users to turn-off Retargeting Ads
This is part of many articles that we will discuss and shape the conversation on how Users need to be in control. With the launch of Google’s Chrome Ad Blocker on Feb 15, 2018, it is clear that that is the direction Google is going; to give users full control over advertising. In this article […]
Publisher’s Next 30 days: What to do about the Chrome Ad Blocker Release Feburary 15 2018
At ResponsiveAds our mission is to make it fast and easy to produce awesome creative that users want. How do you do that in a world where ad blockers are becoming mainstream. As the free web has been built by a business model of advertising, sponsored and marketing content it is hard to believe that […]
(Screen) Size Matters: Is Responsive Web Design the Solution for Changing Screen Size Use?
People are increasingly using larger screens at home and work, and more and more people are replacing laptops with tablets. These changes illustrate how important it is for publishers to embrace Responsive Web Design and Responsive Advertising solutions. According to a report from research firm IDC, sales of desktop and laptop PC computers dropped a […]
MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design
We were mentioned in this article…. DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY? Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile […]
Is Native Advertising Blurring the Line Between Content and Advertising?
On March 26, Paul Adams (@Padday), global head of brand design at Facebook, sent out this tweet: There is no difference between content and advertising. Advertising IS content. Some of it is great, some of it isn't. That's it. — Paul Adams (@Padday) March 26, 2013 This post triggered a controversial discussion on Twitter over […]
