Chameleon or Fruit? Publisher’s Integrated Ad Strategy Challenges

1/15/2018  – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated  from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs)  and Google’s end-user power play by taking control over Ad Blocking  (Chrome with Adblock Feb 15th 2018) […]

Natural Time To Rethink The Banner?

In a great article in the Mediapost,  they highlight some great points around the banner. 1) Think beyond creative Changing creative standards time and again is not enough, no matter how rich the media is. Einstein defined insanity as doing the same thing over and over again and expecting different results. Over the years, we have gone […]

New York Times can reinvent its future, The Story-Telling of Snow Fall

“Blame my enteprenurial tendencies, but when I was experiencing Snow Fall, all I could see was stunning brand-advertising opportunities, that went beyond the dumb, commoditized advertising the Times is forced to put on its website. Why not embed a tasteful Land Rover ad or throw in one for Moncler? That is native advertising that actually […]

Responsive ad campaign for George by Asda…Responsive to Weather

Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately… ResponsiveAd‘s insight: When we think of Responsive Ads,  we do not think of them as only responsive to the device size and shape as in Responsive Web Design, but responsive to the context of places, things […]