Senator Rockefeller’s ‘Do Not Track’ Campaign

“Online companies are collecting massive amounts of information, often without consumers’ knowledge or consent…My bill gives consumers the opportunity to simply say ‘no thank you’ to anyone and everyone collecting their online information. Period.” — Sen. Jay Rockefeller, D-W. Va. ResponsiveAds’ insight: Sen. Jay Rockefeller of West Virginia is re-introducing the Do Not Track Act, […]

4 Ways Publishers Can Convince Advertisers That HTML5 Responsive Ads are a Better Value

Recently, in some of our customer implementations we were able to see several clear ways for publishers to communicate the value proposition to their advertisers. When publishers with direct sales switch their websites to responsive design, they need to create – or have created — HTML5 responsive ads for businesses and media buyers. Those advertisers […]

Facebook ‘Flipped the Switch’ to Bundle Mobile Ad Sales

A recent MediaPost article by Catharine P. Taylor, “Facebook Jumps Over the Candlestick,” emphasizes how bundling enabled the growth of mobile advertising for the social network. During a fourth-quarter earnings call last week, Facebook reported that total ad sales skyrocketed 41 percent from one year ago. In addition, the social network saw revenue from mobile […]