by Matt | Jan 29, 2018 | Ad Blocking, Blog, Responsive Ads
This is part of many articles that we will discuss and shape the conversation on how Users need to be in control. With the launch of Google’s Chrome Ad Blocker on Feb 15, 2018, it is clear that that is the direction Google is going; to give users...
by Matt | Jan 17, 2018 | Blog, Native Ad Strategy, Real-time advertising, Responsive Ads, Responsive Creative
At ResponsiveAds our mission is to make it fast and easy to produce awesome creative that users want. How do you do that in a world where ad blockers are becoming mainstream. As the free web has been built by a business model of advertising, sponsored and...
by Matt | Jan 15, 2018 | Blog, Contextual Ad Strategy, Native Ad Strategy, Responsive Advertising, Responsive Creative
1/15/2018 – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s...
by Matt | Dec 29, 2017 | Announcements, Blog
Thank you all for a great 2017. It was a very good year for ResponsiveAds as we worked to improve our Narrator Studio product and enhanced many of our publisher’s bespoke creative development and premium revenue-generating strategies. ...
by Matt | Aug 29, 2015 | Blog
Google seems to throw last-minute changes on us. In April, the tech giant changed its algorithm so websites that use responsive web design or have a separate mobile site come up first when searching on mobile devices. In fact, software developer Moovweb conducted a...
by Matt | Nov 19, 2013 | Blog, Cross-Screen Data, Responsive Advertising
In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points. 1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally unlocking advertising spend on mobile devices. 2) More...
