Will Your Ads Evade Chrome Heavy’s Ad Blocking?
Ad Blocking Breaks Core Publisher-Monetization Strategies One core revenue strategy for many publishers for the past year has been selling video walls and webpage takeovers at a premium. A standard programmatic ad has a mere 1/10 of the revenue potential of big, high-impact in-banner-video ads. Yet, since October 2020, these high-impact ads get BLOCKED. Three […]
Season Greetings from ResponsiveAds
Thank you all for a great 2020. As we come on the heels of an extraordinary year, I hope you and those you care about are well. The words unprecedented, challenging, tough has been used constantly in the past 12 months. But, I would say that it has also been a time of resilience, fortitude, […]
Chrome Heavy & High-Impact Display Ads
Google has recently made an announcement that they will be launching the HEAVY ADS initiative at the end of August. There has been a flurry of coverage and many publishers have been caught off guard. At ResponsiveAds we look to enable the design and delivery of the best performing fluid creative from the standpoint of […]
Users are in Control: Google allows users to turn-off Retargeting Ads
This is part of many articles that we will discuss and shape the conversation on how Users need to be in control. With the launch of Google’s Chrome Ad Blocker on Feb 15, 2018, it is clear that that is the direction Google is going; to give users full control over advertising. In this article […]
Publisher’s Next 30 days: What to do about the Chrome Ad Blocker Release Feburary 15 2018
At ResponsiveAds our mission is to make it fast and easy to produce awesome creative that users want. How do you do that in a world where ad blockers are becoming mainstream. As the free web has been built by a business model of advertising, sponsored and marketing content it is hard to believe that […]
