Responsive HTML5 Rich Media Display Banner Kweight Optimization Design

When designing very large edge-to-edge (max-width, fixed-height) HTML5 banners especially fluid and flexible ones, there is always a concern about the size of the ad and the performance. At ResponsiveAds we have looked at this for a decade with over 50,000 campaigns and have seen a clear pattern in overall performance.   If the k-weights are […]

Responsive ad campaign for George by Asda…Responsive to Weather

Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately… ResponsiveAd‘s insight: When we think of Responsive Ads,  we do not think of them as only responsive to the device size and shape as in Responsive Web Design, but responsive to the context of places, things […]

PRESS RELEASE: ResponsiveAds™ Launches New Responsive Web Design Display Banner Advertising Service

Today we are making our STRETCH(tm) product available for private-beta!  Here is the release….. we love connected moments and we wanted to memorialize 12/12/12 @12:12! _______________________________ Now available in private beta, STRETCH™ offer enables publishers, agencies and brands to effectively run the same ad creative in different configurations across desktop, smartphones and tablets. NEW YORK, […]