Users are in Control: Google allows users to turn-off Retargeting Ads

This is part of many articles that we will discuss and shape the conversation on how Users need to be in control.  With the launch of Google’s Chrome Ad Blocker on Feb 15, 2018, it is clear that that is the direction Google is going;  to give users full control over advertising. In this article […]

Chameleon or Fruit? Publisher’s Integrated Ad Strategy Challenges

1/15/2018  – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated  from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs)  and Google’s end-user power play by taking control over Ad Blocking  (Chrome with Adblock Feb 15th 2018) […]

Season Greetings from ResponsiveAds

Thank you all for a great 2017.   It was a very good year for ResponsiveAds as we worked to improve our Narrator Studio product and enhanced many of our publisher’s bespoke creative development and premium revenue-generating strategies.   This is just some of the many units produced with the platform, but overall in 2017, we served […]

How to Be Responsive to the Google Freeze of Your Ads: Quick Migration to HTML5

Google seems to throw last-minute changes on us. In April, the tech giant changed its algorithm so websites that use responsive web design or have a separate mobile site come up first when searching on mobile devices. In fact, software developer Moovweb conducted a study since “Mobilegeddon” was implemented to see how the algorithm change […]