Will Your Ads Evade Chrome Heavy’s Ad Blocking?
Ad Blocking Breaks Core Publisher-Monetization Strategies One core revenue strategy for many publishers for the past year has been selling video walls and webpage takeovers at a premium. A standard programmatic ad has a mere 1/10 of the revenue potential of big, high-impact in-banner-video ads. Yet, since October 2020, these high-impact ads get BLOCKED. Three […]
